Director of Business Development and Strategy, SiO Hospitality
As a Founding Principal at Norcap-SiO, Candace serves as the Director of Business Development and Strategy. Norcap started as a commercial real estate investment company that has grown via organic vertical integration and also through partnerships. Norcap, along with its subsidiary companies, now serves as a holistic platform for investment management, construction and property management. SiO Hotels is a Hilton approved Hotel management company that was created out of necessity to maximize efficiency across business lines. Our partner construction company is fully licensed GC holding all mechanical, electrical and plumbing licenses for our projects which has saved Norcap-SiO and our investors millions of dollars on development.
Norcap-SiO started as a team of two and Candace has had to take on many roles throughout the company’s growth. Strategizing and seeing through the life cycle of a deal from inception is one of the many perks of the small team. Candace believes if you are knowledgeable on a cellular level in your business, you will be able to source, teach and keep great talent that is needed to scale. Norcap and SiO Hotels both have great team members and partnerships that have been cultivated over many years of hard work.
In addition to deal structuring, negotiations, redevelopment strategy and high-level thinking, Candace has performed construction project management, FF&E procurement, human capital management, branding and more.
Candace received her undergraduate degree from UCLA and her MBA from the USC Marshall School of Business.